La capacidad innovadora: la clave para un desarrollo sostenible

Yakelín Pineda López; Yenny Escalona Garbey; Ayme Vázquez González; Ana Victoria Nápoles Villa; Clara Elena Marrero Fornaris

La capacidad innovadora: la clave para un desarrollo sostenible

Authors

Yakelín Pineda López Sucursal CIMEX. Holguín, Cuba. https://orcid.org/0000-0003-3359-7854
Yenny Escalona Garbey Sucursal CIMEX. Holguín, Cuba. https://orcid.org/0009-0009-3180-2827
Ayme Vázquez González Sucursal CIMEX. Holguín, Cuba. https://orcid.org/0009-0007-7481-2131
Ana Victoria Nápoles Villa Consultores Asociados, S.A., CONAS, Sucursal de Holguín. Holguín, Cuba. https://orcid.org/0000-0002-7805-7547
Clara Elena Marrero Fornaris Universidad de Holguín. Holguín, Cuba. https://orcid.org/0000-0001-9417-7234

Abstract

ABSTRACT

The state of art shows a gap between the innovative capacity of marketing companies and the need for sustainable development, and training is a viable alternative to transform this insufficiency. This paper explores the concept of innovative capacity, how it behaves in trading companies, and how it can favor sustainable development. A survey was designed to identify the aspects that inhibit innovative capacity through three dimensions, nine variables and 28 items processed with the Software Statistics Program for Social Sciences (SPSS) for Windows version 27.0. A training program linked to the university with a strong liberating component of creative ideas is provided.

Keywords: Sustainable development, Innovation, Public company, Training.

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Published

2024-05-06

How to Cite

Pineda López, Y., Escalona Garbey, Y., Vázquez González, A., Nápoles Villa, A. V., & Marrero Fornaris, C. E. (2024). La capacidad innovadora: la clave para un desarrollo sostenible. Revista Científica Cultura, Comunicación Y Desarrollo, 9(2), 145–152. Retrieved from https://rccd.ucf.edu.cu/index.php/aes/article/view/610