The cultural management in the Sauto Theater of Matanzas

Abstract

The Matanzas´s Sauto Theater is a cultural institution of relevant historical, artistic, architectural and monumental value. With the work that this institution carries out, the link between art and culture with society. In this sense, this research aims to assess the cultural management that is carried out in the Matanzas´s Sauto Theater. The theoretical references dealt with in it are related to the categories management, cultural management, theater and cultural management in theaters. In this study, the qualitative methodological perspective was used. Theoretical methods such as analytical-synthetic, inductive deductive, historical-logical were used, and document analysis, non-participant observation, and in-depth interviews were used as data collection techniques. As results, the institution is characterized and it is particularized in the Department of Public Relations where cultural management around the programming and promotion of activities is analyzed, the main strengths and weaknesses found in said area are identified, as well as the management model. for which they work. It is concluded that the management that is carried out in this department needs the implementation of animation activities and cultural recreation to achieve the social objective of the theater.

Keywords: management, cultural management, theater.