Treatment of crisis communication management in Cuba through a thesis. 2018-2023

Abstract

This research with a qualitative approach aims to analyze the scientific treatment given to crisis communication management in Cuba from the studies developed in the country's universities, through bachelor's thesis work. The methodology used is based on a documentary review of social communication theses that have as their object of study the management of crisis communication in business and media organizations, in order to assess the main theoretical-methodological assumptions present in these investigations, as well as their contributions. The sample covers 10 theses prepared in the last five years, between 2018 and 2023 at the universities of Havana; “Marta Abreu”, from Las Villas; and “Carlos Rafael Rodríguez”, from Cienfuegos. Among the main results, it is obtained that not all universities address the issue with the same intensity, that there is a positive treatment of the issue from the development of crisis communication plans and manuals, and there is little variation in the use of the methodology.

Keywords: crisis communication, thesis, risk communication.