Technological innovation in the management of bottled water orders

Abstract

This research evaluated the impact of implementing a mobile application in the distribution processes of water jugs at the company "Gold Water," aiming to improve operational efficiency and customer satisfaction. A mixed quantitative-qualitative approach was used to collect data through surveys, interviews, and operational analysis. By comparing the processes before and after the application's implementation, it was found that it led to a significant reduction in wait times and improved accuracy in order management and delivery routes. Customers expressed high satisfaction with the convenience and ease of use of the application, which translated into an increase in sales and customer loyalty. In conclusion, the adoption of the mobile application optimized the internal operations of "Gold Water" and strengthened the company-client relationship by offering a more agile and personalized service. Furthermore, it highlighted the strategic necessity of mobile technology in contemporary business environments, emphasizing continuous innovation to maintain competitiveness and adapt to changing market expectations. Finally, it was proposed that similar companies consider implementing similar technological solutions as an effective strategy to enhance efficiency and customer satisfaction in a dynamic digital context.

Keywords: Customer satisfaction, Technological implementation, Process optimization, Customer service.