Social responsibility in the strategic planning of ecuadorian small businesses

Abstract

Corporate social responsibility (CSR) is a crucial element for small businesses in Ecuador, not only as a means to improve their image and competitiveness, but also as a way to contribute to the sustainable development of the country. The research aims to explore how social responsibility is intertwined with the strategic objectives of small businesses. For the information collection process, an adaptation of the FECHAC self-diagnosis instrument for corporate social responsibility was carried out. Weaknesses are detected when showing the organizational identity, which must be based on good practices, criteria and moral values ​​with society. The need to implement support actions with academic entities as training is identified. In the indicators of care and preservation of the environment, positive aspects are mostly identified. Regarding Competitiveness Indicators and Reaction with its Stakeholders, good practices are identified in compliance with social and fiscal obligations. Despite finding several strengths, currently there is no long-range, visionary and planned management model with management indicators that allow it to measure and evaluate its social responsibility strategies from a technical approach. The synergy between CSR and strategic planning is key to creating a lasting positive impact and ensuring success in an increasingly conscious and demanding business environment.

Keywords: Small businesses, Strategic planning, Management culture, Stakeholders, Corporate ethics.