Quality Assessment in Cultural Processes and Activities. Case Study. Charangas de Bejucal

Abstract

Introduction: The Charangas de Bejucal, one of Cuba's most emblematic festivals, serve as a case study to analyze how quality can be assessed in cultural activities. This type of assessment seeks to ensure that cultural practices are not only kept alive, but also managed effectively, appropriately, and sustainably. Objective: To analyze the quality assessment of cultural processes as a key link in social cohesion and the preservation of cultural heritage as a living memory. Method: Content analysis and group consultation were used to identify perceptions of the quality assessment of the charangas, as well as the SWOT matrix and the Ishikawa diagram. Results: They reveal the importance of quality assessment as an instrument that relates objectives and results for projecting the process and ensuring that cultural activities and programs meet their social, educational, and heritage objectives. Conclusion: They reveal the importance of quality assessment in cultural processes and the distinctions of the Charangas de Bejucal as a typical festival. 

Keywords: Quality, culture, sociocultural management, process
evaluation